A major Japanese supermarket chain, Ito-Yokado conducts special promotion called "Gambaro Tohoku" (がんばろう東北, difficult to translate exactly,,,, in my way, Fight Tohoku!) until this Saturday 10th April 2011. At Ito-Yokado 140 units, to support food producers in Tohoku, special fair is taken place to introduce about 60 products in Tohoku, in some cases at special promotion price.
Food products to be offered at the promotion are different store by store and day by day. For example, their units in Tokyo and surrounding area, consumers will/do/did find apples and scallops from Aomori (青森), beef from three prefectures got the most serious damage, Iwate (岩手), Miyagi (宮城) and Fukushima (福島), yoghurt drink from Iwate, rice from Fukushima. In addition, at some units yesterday, Ito-Yokado offered at special price lettuce made in Ibaraki, where farmers saw serious sales drop after the nuclear power plant problem.
The major supermarket chain headquater examined and reconfirmed with a private sectore research center that these products are proved safe from radioactive health problem.
Other supermarket chains are intending to follow the promotionn by Ito-Yokado. Such as Aeon, Tokyu store are planning to start offering argricultural products from Tohoku at some of their units.
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