While launching current "my journey serise Kanazawa" this week, I cannot miss an opportunity to introduce this event in Tokyo.
A month long campaign has been started by Marche (named after "market" in French) Kotsukaikan (交通会館) organizer, in order to support farmers based in Fukushima and Ibaraki prefecutures, where they have gotten the most serious damage in sales shrink cased by the nuclear power plant problems.
The market organizer aims at enlighten consumers with correct information of food safety level directly from farm producers in Fukushima and Ibaraki. The market is held from 1st April through to 8th May 2011 at Marche Kotsuskaikan (交通会館). (It is just in front of JR Yurakucho station and the market is on the ground floor outside terrace.) Farmers and members of local agriculture associations from Fukushima and Ibaraki appear with their products such as rice (harvested in last fall obviously), beef and vegetables. They offer tasting, sell their producted proved safe and occasionally show numerical value of radiation level on a "Geiger counter" in front of visitors.
The promotional event has been featured by Japanese media widely. As per the market organizer official site, the market is successfull everyday with many supporter-consumers coming to support these farmers and purchasing their arricultural products.
Of course I will visit there to get some products within a month, especially because my rice stock is soon run out...
Related news: Fukushima farmers seek to prove their food is safe | The Japan Times Online.
Marche at Kotsukaikan (交通会館マルシェ), Yurakucho, Tokyo
Opening hours:
Monday to Friday - 12h00 - 18h00 (around 5 sellers appear)
Saturday, Sunday and Holidays - 11h00 - 17h00 (operated much bigger scale, 20-25 sellers)
Address: 2-10-1 Yurakucho, Chiyoda-ku, Tokyo
*In front of JR Yurakucho station, from Kyobashi Exit (Ginza side), between JR station and ITOCIA shopping complex.
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