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03 May 2011


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Ms. Monica has an excellent point and Terry White also cmehid in the larger, really significant question is simply What is TAC's brand? Every TAC member should know this and repeat to everybody he or she meets in the world even three simple words like (just examples) Quality, Excellence, Service, Fun, People etc. Then everything can be built, supported under this branding, including sports clothing licensing, chocolates/cakes/specialty foods licensing, movie and TV tie-ins (more licensing and recurring revenues), Web e-commerce, travel, dining trends, new mobile apps, even TAC consultants managing other hotels or clubs in Japan or Asia (not the other way around).

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